Recruitment Agency Case Study
Recruitment Agency Case Study
Services
Web Design & Google Ads That Delivered 20% Higher Conversion Rate
Web Design & Google Ads That Delivered 20% Higher Conversion Rate
Web Design & Google Ads That Delivered 20% Higher Conversion Rate
Overview
Overview
Overview
A recruitment agency approached us with a familiar problem: plenty of website traffic, but very few qualified leads. Their existing site lacked a clear structure, messaging, and a strong conversion funnel.
We redesigned their website, optimized the user journey, and launched targeted Google Ads campaigns focused on high-intent job seekers and employers.
The result was a website that not only looked professional but actually generated consistent leads.
A recruitment agency approached us with a familiar problem: plenty of website traffic, but very few qualified leads. Their existing site lacked a clear structure, messaging, and a strong conversion funnel.
We redesigned their website, optimized the user journey, and launched targeted Google Ads campaigns focused on high-intent job seekers and employers.
The result was a website that not only looked professional but actually generated consistent leads.
BEFORE
Low visibility. Inconsistent branding. Missed conversions.
AFTER
More reach. More trust. More revenue.
The Challenge
The Challenge
The client faced three main issues:
The client faced three main issues:
01
Low website conversion rate
Visitors were landing on the site but rarely submitting inquiries.
02
Unstructured messaging
The value proposition wasn’t clear for either employers or candidates.
03
Inefficient advertising
Google Ads campaigns were generating clicks but not qualified leads.
The agency needed a streamlined digital presence that would convert traffic into real clients.
The agency needed a streamlined digital presence that would convert traffic into real clients.
Website Redesign
Website Redesign
Website Redesign
We designed a modern, conversion-focused website with a clear structure and messaging tailored to both employers and job seekers.
We designed a modern, conversion-focused website with a clear structure and messaging tailored to both employers and job seekers.
Clear service positioning
Clear service positioning
Optimized landing pages for hiring requests
Optimized landing pages for hiring requests
Strong call-to-action elements
Strong call-to-action elements
Mobile First Design
Simplified lead capture forms
Simplified lead capture forms
Conversion Optimization
Conversion Optimization
Conversion Optimization
Every section of the website was designed to guide visitors toward taking action.
Every section of the website was designed to guide visitors toward taking action.
We improved:
Landing page hierarchy
Landing page hierarchy
CTA placement
CTA placement
Lead forms
Lead forms
Page loading speed
Page loading speed
Mobile usability
Mobile usability
Digital
Advertising Success
Digital
Advertising Success
Digital
Advertising Success
We launched targeted Google Ads campaigns focusing on high-intent search queries related to recruitment and hiring services.
We launched targeted Google Ads campaigns focusing on high-intent search queries related to recruitment and hiring services.
Our strategy included:
01
01
Keyword research and targeting
Keyword research and targeting
02
02
High-converting landing pages
High-converting landing pages
03
03
Continuous campaign optimization
Continuous campaign optimization
04
04
Conversion tracking and data-driven adjustments
Conversion tracking and data-driven adjustments
Results
Results
Results
Within the first months after launch, the agency experienced measurable growth:
Within the first months after launch, the agency experienced measurable growth:
new clients per month
+15%
Higher website conversion rate
+20%
Consistent qualified leads from Google Ads
Consistent qualified leads from Google Ads
The new website and advertising system created a predictable pipeline of recruitment inquiries.
Impact
The project transformed the client’s website from a passive online presence into an active lead generation engine.
The project transformed the client’s website from a passive online presence into an active lead generation engine.
With a strong digital foundation and optimized campaigns, the recruitment agency now consistently attracts both employers and candidates through their website.
With a strong digital foundation and optimized campaigns, the recruitment agency now consistently attracts both employers and candidates through their website.
Simple automations that give you your time back.
© 2026 ROI Xpress. All rights reserved.
Simple automations that give you your time back.
© 2026 ROI Xpress. All rights reserved.
Simple automations that give you your time back.
© 2026 ROI Xpress. All rights reserved.